La transformation digitale des magasins
Les magasins en seront presque entièrement digitaux en 2022, mais l’humain aura toujours son mot à dire. En effet, malgré l’essor des achats en ligne et des robots, les gens voudront toujours avoir un contact humain lorsqu’ils font leurs achats. C’est pourquoi les magasins devront s’adapter pour offrir un service personnalisé à chaque client. Les employés seront formés pour être à l’écoute des clients et leur offrir une expérience unique. De plus, les magasins devront être flexibles et s’adapter aux changements de la demande en temps réel.
Dès 2022, les « derniers » pourront avertir au suivi de leur commande
In 2022, stores will be a mix of digital and human elements. The digital elements will include things like online ordering and self-checkout. But the store will still need employees to provide customer service and help with things like returns. The store will also need to be designed in a way that is inviting and easy to navigate.
Les personnalisations prédictives à l’univers du commerce
As we move into the future, it’s clear that digital technology will play an increasingly important role in the retail sector. However, this doesn’t mean that brick-and-mortar stores will disappear entirely. In fact, many experts believe that a hybrid model – incorporating both digital and human elements – will become the norm.
For example, customers might use their smartphones to browse and compare products before coming into the store to make a purchase. Or they might use in-store digital displays to get more information about a product before speaking to a salesperson. Either way, the goal is to provide shoppers with a seamless and convenient experience that meets all of their needs.
Comment la réalité virtuelle peut aider les commerçants ?
In 2022, digital marketing will be more important than ever. However, this doesn’t mean that human interaction will be obsolete. In fact, it will be even more important to have a human touch in order to build trust with customers. This can be done through things like video calls, chatbots, and even in-person interactions when possible. The goal is to create a personal connection with each customer so that they feel comfortable doing business with your company.
Au service des commerçants, les nouveaux métiers liés au digital
In 2022, digital marketing will play a big role in retail stores but it won’t be the only thing that matters. While online shopping will continue to grow, brick-and-mortar stores will still be relevant. The key for stores will be to create a seamless experience for customers that combines the best of both worlds. Technology will be used to enhance the shopping experience, but human interaction will still be necessary.
En 2022, le commerce sera profondément transformé par le digital, mais l’humain restera au cœur des relations entre les marques et leurs clients. Les magasins deviendront des lieux d’expérience où les clients pourront essayer les produits, obtenir des conseils personnalisés et même se divertir. Les marques doivent s’adapter à ces changements en investissant dans du personnel qualifié et en créant des expériences uniques qui fidéliseront les clients.
